Big Blue Sky Internet Marketing

Your website can be the prettiest thing on the internet, but if the content is poor, then it doesn’t matter what your website looks like. I’m not sure if you’ve heard the expression “content is king”. It sounds kind of hokey, doesn’t it? Because, let’s face it, people just don’t read like they used to, so you wouldn’t think that content – especially the written word – would be all that important. Rather, it seems much more plausible that website visitors would appreciate visual stimulation a whole lot more than long passage of written material. All true, but there are several factors that you may not realize. First of all, not all website content comes in the form of written text. Website content can be in any medium (including, but not limited to videos, images and yes, text). What makes any medium “content” is if it helps to inform and educate your website visitors as to the purpose of the website and what you have to offer your visitors (in the form of products, services, informatio...

  When you’re a business with an online presence,   professional   web design   is essential. There are 2 very important rules your business absolutely NEEDS to follow in order for your website to succeed online: Satisfy the Search Engines  – We put this as the first rule for a very good reason. Without satisfying the search engines your company website will NOT get in front of the eyes of your potential customers. Simple as that. Your site may look pretty, but if the search engines don’t like it, your site may as well be on Mars because it will get buried deep in the search results where no one will find it, let alone click through to visit your site. ​​ Satisfy the Website Visitors  – A well-designed website meets the needs of its visitors. It tells them right away what they want to know without going off on unnecessary tangents or distracting visitors with unnecessary design elements, all while looking attractive and easy to read and navigate.  Good...

Besides do-follow and no-follow backlinks, there is another set of factors to keep in mind. Let us explain. For starters, whatever type of backlink is pointing to your website, it will have what is sometimes called citation flow. Citation Flow Citation flow is concerned with the sheer volume of links back to your website and the value of each of those links. The flow indicates that there is some linking “juice” going from that website to yours, sometimes even if the link is a no-follow. (Although many no-follow backlinks have zero citation flow.) Of course, do-follow links will have much more citation flow than no-follows. Considerably more. What you want from citation flow is a lot of valuable “juice” flowing to your website. But you also want something else. Something else that is a little harder to come by. A very special something called trust flow. Trust Flow Trust flow indicates how influential a website is. You definitely want as much trust flowing to your website as possible th...

I don’t know if you’re aware of this, but social media accounts for only 5% of all  website traffic . That percentage has remained static for years, meaning that it’s not growing, folks. Plus that 5% of website traffic is being shared out amongst all the different  social media platforms  available today. Shared out, but not equally. For example: Facebook makes up over 65% of the total website visitors from social media across all niches. This means that, no matter what kind of business you’re in, if you’re on the hunt for website visitors through  social networks , you’ve got to be on Facebook! But it also means that Facebook’s social dominance is just 65% of social’s  5% of total website visitor traffic. That means, generally speaking, that Facebook accounts for 3.25% of all website traffic. What about the other social networks? Well, they don’t do nearly as well. And of particular note is how badly Instagram is doing in terms of attracting visitors to website...

After website design, the next logical step is   search engine optimization . But just what the heck is that? ​ Search engine optimization (SEO) are the actions taken to increase both the quantity (the number) and quality (the best) traffic to a website from organic (not paid for) search engine results. In other words, any unpaid methods that you – or the SEO professionals you hire – utilize to generate better traffic to your website falls in the category of organic results. Naturally, this does not include paying for Google or Facebook ads, which are paid strategies. There are many ways to achieve a high-ranking on the search engines using SEO optimization, but before we go into that, we’d like to explain how it works. And the reason for that is simple: SEO can seem mysterious to people – even downright magical. Optimizing for search engines can seem like some kind of hocus-pocus that only certain people – SEO specialists– can do. And where it is true that professionals posse...

  Let’s face it: The coronavirus pandemic has changed things. Changed a lot of things. Including what is now – and what will be in the future – considered to be “normal”. All of us will have to get used to a new normal, whatever that looks like. And that’s part of the problem. Adjusting to a new normal when we don’t know what that “normal” will be. But we can guess. I’m guessing that the new normal will probably involve a lot more working from home. And if my guess is correct, that means that more people than ever will be able to access whatever information they want, when they want. Especially online information. To stay competitive, it will be vital for businesses to have a website. But not just any old website. Companies that are successful online position themselves so that they’re right in front of their prospective customers. They find out where their best clients are hanging out online – for example, what social media platforms their best clients use regularly – and they mak...

There is truth in the saying that a picture is worth a thousand words. We look at a visually stunning image online and think, “Wow!” Or the details in a product pic of a velvet sofa make us imagine running our hands over the smooth, soft nap of the fabric. Or we see an action shot of a man scaling a tree to cut off the high branches and immediately feel confidence in that man’s ability to help us deal with the dead tree in our yard. The tree that’s leaning precariously toward our garage. So yes, good pictures speak volumes to us. And if you’re a business owner, high-quality images on your company website will help your potential customers feel comfortable with you and what you have to offer. But beautiful pictures, in and of themselves, are not enough. Because, if you’re doing any kind of business online, you need to satisfy not only your website visitors. You need to satisfy the search engines. And you can’t satisfy the search engines with pretty pictures. ​ In order to satisfy the se...